Arts & Economic Prosperity 6
Jackson Arts Council is pleased to announce participation in Arts & Economic Prosperity 6 (AEP6), the most comprehensive economic impact study of the nonprofit arts and culture industry ever conducted in the United States. Administered by Americans for the Arts, AEP6 will examine the economic impact of the arts and culture in Jackson, Tennessee, and 386 additional communities representing all 50 states and the District of Columbia.
The Arts & Economic Prosperity® series is conducted approximately every five years to gauge the economic impact of spending by nonprofit arts and culture organizations and the event-related spending by their audiences. In the City of Jackson alone, the nonprofit arts and culture industry was determined to generate $4.7 million in annual economic activity. The AEP series demonstrates that an investment in the arts provides both cultural and economic benefits.
Audience-intercept surveys will be collected from attendees to arts events in Jackson from May 2022 through April 2023—in total, the national sample is anticipated to surpass 250,000 surveys. The national and local findings will be made public in September 2023. At that time, the Jackson Arts Council will receive a customized report on the unique economic impact results for Jackson, including the number of jobs that are supported and the amount of government revenue that is generated by our community’s nonprofit arts industry.
“The Jackson Arts Council is proud to continue our partnership with Americans for the Arts in gathering economic impact data of the nonprofit arts and culture sector of Jackson, Tennessee,” said Lizzie Emmons, Executive Director of the Jackson Arts Council. “When you attend a cultural arts event in Jackson in the next 12 months, we ask that you will ‘Take 3 (minutes) for the Arts’ and complete a survey that gathers economic impact data.”
At each event, you will see “Take 3 for the Arts” slogan cards with a QR code link to the survey. Scan the code with your phone and complete the online survey. Once compiled, these results will provide the arts and culture sector with crucial data to advocate for funding for the arts, so please, Take 3 for the Arts to fund more creative opportunities in Jackson.
For more information and a full list of the communities participating in the AEP6 study, visit www.americansforthearts.org/AEP6.
